voke, inc. Analyzes Network Equipment Testing in Market Snapshot Report
January 09, 2007
Report Reveals Market is 'Ripe' for the Introduction and Use of Commercial Testing Products, Tools and Services

MINDEN, NEVADA – January 9, 2007 – voke inc., a modern analyst firm for the Web 2.0 world, released its first Market Snapshot report today. Based upon a recent survey held within the network equipment testing market, the report provides a critical look at the people, processes and technology that comprise the markets' ecosystem. The study's findings point to significant growth in the testing market and reveal several of the driving forces behind this shift.  "As the needs of testing organizations become increasingly sophisticated, we will start to see more and more of these companies looking for ways to automate," said Theresa Lanowitz, founder of voke, inc. "This creates not only a huge opportunity for growth in the testing market, but also a time for innovation as commercially developed test tools become more readily available." voke's Network Equipment Testing Market SnapshotTM focused on three core areas:  
  • The Testing Organization: To gain an understanding of skill sets, both existing and future, as well as the organizational structure.
  • The Testing Process: To gain insight into how testing in the network equipment market is conducted today and where the areas for improvement exist. 
  • The Testing Value: To gain an understanding of how testing is viewed and measured inside the organization as well as by its peers and customers. 
The report shows that most testing organizations are taxed with a substantial amount of mission-critical work with no level of outside support; many of which have cobbled together their own solutions to aid in automating testing functions. As the network equipment testing market continues to grow in size, it is expected to grow in complexity, creating the demand for commercially available products, tools and services that help to automate testing. The report concludes that the needs of network equipment testing organizations will be a driving force behind this significant shift. 

"The high-tech equipment space is fighting the battle of accelerated time to market while always maintaining product quality," said David Gehringer, vice president of marketing for Fanfare. "For a long time now, test engineers have waged a valiant effort in this regard and have done as much as possible with what little has been available to them. However, they cannot continue without help. Commercially available testing products will drive continued success by removing the redundant and mundane tasks that consume time.  Using Fanfare automation solutions, testing activities that used to take weeks or months can now be performed in hours or minutes at the push of a button.” 

The voke Network Equipment Testing Market Snapshot report can be purchased at http://www.vokeinc.com.  

voke also offers a free “What’s Next?” blog that examines issues resulting from technology challenges and identifies how technology must be exploited to move society to the 21st century.  This free blog is available at http://voke.blogspot.com.      

About voke, inc.
Founded in 2006, voke, inc. represents a new model in thought leadership based on fluid collaboration, discussion, and real-time interactions to deliver strategic advice in technology markets.  By communicating, collaborating, and understanding the impact technology has on the world around us, voke delivers market analysis, trend observation, and streaming insight.  Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo.