Since early 2009, Citrix and VMLogix have partnered to include the VMLogix products with Citrix Essentials for the virtual lab component. This acquisition by Citrix will apply virtualization technology throughout the IT organization in a hypervisor neutral environment.
Subscribe Now to read voke's full analysis of this acquisition.
HP’s acquisition of Fortify Software is not unexpected. The two companies have been working collaboratively for the past 12 months. HP is using this acquisition to differentiate its application lifecycle solution in the market and deliver integrated solutions to the developer audience.
Subscribe Now to read voke's full analysis of this acquisition.

The purchase of Sun by Oracle for $7.4 billion has far less industry buzz and excitement than the rumored acquisition of Sun by IBM.
IBM stole the thunder and the impending acquisition of Sun became an imminent and expected event. While hardware overlap existed in the IBM deal, IBM would have provided a much needed home for Sun’s software assets. Software giant Oracle lacks a hardware portfolio, so the key Oracle / Sun overlaps are far fewer except for the $1 billion acquisition of MySQL by Sun in 2008. Given Oracle’s tendency to be proprietary in its markets, ownership of MySQL by Oracle would be perceived as a great risk in the open source community. (Register or Login to Read More)
The publication of the Open Cloud Manifesto is positive. The Cloud, driven by virtualization, is surfacing at the right time in the market and can advance computing in this generation.
The concept of “openness” is necessary for innovation to thrive. Publishing an open view with multiple and varied participants is an example of global lifecycle transformation where organizations work together across boundaries.
IBM, one of the key supporters of the Open Cloud Manifesto, has a long history of advancing collaboration around new technologies. In the 90’s, IBM attempted collaboration by creating consortium style companies such as Taligent and Kaleida. In the early part of this century, IBM was the leader of what has transformed in to Eclipse.org. This appears to be IBM’s attempt to get agreement on the Cloud at various levels.
It is clear that each organization in support of the Open Cloud Manifesto has an agenda based upon the Cloud. Agreement and discussion among a critical mass is a positive step to advancing Cloud technology.
The purchase of Sun Microsystems by IBM would be a win for IBM.
Sun has been in a holding pattern since the dot com implosion. And, while Sun positioned themselves as “the dot in the dot com”, that was the last innovation we have seen come from Sun.
Sun, while it once had very competitive hardware, had no idea how to productize and implement effective software products. Sun works on the assumption that all software must lead to Sun server sales – definitely a flawed idea that was proven wrong numerous times. Sun also was never able to quite grasp the idea of high volume and low margin sales. Sun continued on in its technology efforts like it was 1988.
IBM has clearly demonstrated that it is more than capable of:
IBM has also managed many acquisitions and always seems to find something in an acquisition worthy of continuing on with the IBM brand.
The potential of a Sun acquisition by IBM makes sense. IBM is a world class business organization and will be able to make business sense out of Sun’s academic assets.
VMLogix and Citrix are partnering to deliver a complete virtualization solution for the application lifecycle. Citrix Essentials customers will have the advantage of using virtualization technology at every juncture of its IT organization; from the server to production and the entire application lifecycle including development and testing. This partnership represents a new and visionary method of applying virtualization technology throughout multiple stages of the IT organization in a hypervisor neutral environment.
Extracting the wealth of data that flows through the network on a daily basis is crucial. Breaking barriers between application and network management is critical to the understanding of data that is continually flowing through the network...
We started the year with the New England Patriots posting an undefeated regular season record of 16 – 0. It appeared to be conclusive; the Patriots would win the Super Bowl – not so fast – the wild card New York Giants made an unpredictable and disruptive move by narrowly defeating the favored Patriots. It was inevitable that the Patriots lose at some point in the season, it just happened to be the last and most important game.
In July, the greatest sporting event, the Tour de France departed with no defending champion for the second consecutive year! Team Astana, with two of the three podium finishers of the 2007 race appeared to have very good odds of gaining one of the top three spots again. Surprise! Team Astana was banned and Team CSC with Carlos Sastre and company rode to an unpredictable and disruptive victory. It was inevitable that the Tour de France could not escape controversy.
Disruption and unpredictability seem to be the prevailing themes for 2008. In a year when radical and unexpected occurrences were commonplace, should technology be any different? Let’s take a look at the big issues that may have shocked us, but in reality, were inevitable...
Major transformations of the enterprise IT organizations are underway. For competitive and successful enterprises, IT is an integral part of the business and is treated as such. Factors such as globalization, time-to-market and convergence are the driving forces to bring IT organizations back from the fringe of existence.
Here we examine the trends, emerging technology needs, and processes that are facilitating this necessary and timely transformation.
Oracle’s intent to acquire the e-TEST Suite assets from independent application and network equipment testing vendor Empirix is a complementary move and converts to a win / win for both companies.
The market has been aflutter with fanfare over the fifth birthday of Eclipse. Most of what has been reported has been on the positive side. However, to really accurately think about the future, the past must be considered. In this “Market Commentary”, we will examine two fundamental Eclipse questions:
Is your organization preparing to evaluate, investigate, and adopt a service virtualization solution? Download voke’s 2012 Market Snapshot Report to get the latest insights on how service virtualization is meeting its promise to deliver more predictable, effective, and efficient business outcomes.
Market Snapshot Report highlights:
This report is available for voke's premium research subscribers and on-demand.
voke surveyed over 200 participants from diverse technology and non technology companies about their use of Agile development and the results they experienced. This report presents and analyzes their responses about the use, general perceptions, challenges, and benefits of Agile. This analysis provides organizations a context for evaluating whether or not to participate in the Agile movement, and identifying how, when, or whether or not Agile practices make sense for their organizations.
This report is available for voke's premium research subscribers and on-demand.
The concept of the Cost of Quality, that is, the cost of rework to remove defects, is that the later in the lifecycle a defect is identified, the more expensive it is to resolve the issue. With its shift in requirements ownership from the business to developers who will discover requirements through changes to the source code, the Agile movement is effectively pushing requirements definition to later in the lifecycle. Applying models for the cost of rework to Agile projects reveals the hidden costs of the late definition of requirements. This report provides economic models for evaluating project results and selecting the most appropriate practices.
This report is available to voke's premium research subscribers and on-demand.
This report highlights eight key factors that are driving innovation in the testing market, including mobility, the cloud, embedded software, development testing, infrastructure test optimization (ITO) and lifecycle virtualization.
Organizations can no longer dictate where, when, or how software is used. Workers are mobile, customers are global, and every individual has a preference as to how they want to consume software. Testers must be able to plan for and execute as many combinations and permutations of software and hardware as possible to predict the outcome of software usage. Testing professionals are now in the strategic role of customer advocate and help deliver higher quality software throughout the enterprise by placing a laser focus on assessing the risk associated with every piece of software.
This special report will be available to voke's premium research subscribers and will also be available for individual purchase for a limited time.
Read detailed analysis of the following market moving vendors:
This report is available for voke's premium research subscribers and on-demand.
Infrastructure—a structured platform of networked elements required to deliver services—is proliferating at an explosive rate.
Infrastructure is a critical and strategic component of every business. To protect a company’s brand promise, the infrastructure must be adequately and thoroughly tested. Optimizing testing for infrastructure is a problem that must be addressed and solved now. Organizations must be able to communicate, collaborate, and connect to share test information to deliver quality of service and to deliver high customer satisfaction. The brand is the promise an organization makes to its customers, and the infrastructure delivering real business value must deliver on that brand promise.
Today we view the application lifecycle as both the business of software and a market complete with solutions and services from a variety of vendors. Understanding the business of software is critical for all organizations to ensure that the software that runs the business fulfills the brand promise.
This Market Mover Array focuses on where the ALM market is moving. Instead of looking at the past, we will focus on the future and explore vendors’ innovation and technology as well as their marketing ability.
Application lifecycle management (ALM) is a term that expresses the people, processes, and solutions used in creating, managing, and delivering software during all phases that software travels through during its existence.
HP has long been at the center of ALM. With the market-defining Quality Center and Performance Center, HP changed the landscape from one in which organizations focused on the software development lifecycle (SDLC), with development being the operative word, to one that embraced ALM.
Software has expanded its reach to become responsible for business processes, consumer purchases, transportation, communications, and devices that are always on and, in some cases, life-critical. The stakes of making sure that proper testing occurs at all levels are greater than ever. Testing is a comprehensive and critical part of the entire lifecycle. Today’s business executive must be able to guarantee working software free of defects to avoid compromising business, safety, or security.
This Market Mover Array™ report examines the history of the testing market and analyzes the vendors vying to move the market beyond the status quo.
Virtual lab management technology delivers immediate, measurable benefits and ROI. The ability to rapidly provision and deliver an environment for testing, development, sales, marketing, training, technical publications, support and other constituents in an organization enhances business alignment as it removes barriers and lowers costs, particularly capital expenditures (CAPEX).
Read this report to learn more about virtual lab technology and to help create a business case to justify the purchase.
Theresa Lanowitz's slides from Cognizant's exclusive Testing Summit.
Webinar slides from:
How Virtualization is Enabling Self-Service to Transform the Global Lifecycle
Banks have ATMs; grocery stores have self checkout; airlines have self check-in. All of these self-service approaches provide convenience for customers and deliver ROI for the companies that offer them. Self-service has appeared within the corporate environment as well. Many companies are offering self-service access to computing resources to their business constituents. This increases the ability to provide infrastructure and services more efficiently and use resources in more strategic ways to benefit the business.
Cutting edge IT services are now available through a self-service model thanks to virtualization. Virtualization lets companies pool IT resources and provide them as needed throughout the entire global lifecycle.
Join analyst Theresa Lanowitz, founder of voke Inc., for this informative session where you will learn about self-service IT and:
Learn how virtualization is enabling self-service to transform the global lifecycle!
The application lifecycle is an integral part of today’s business. Regardless of core competencies, all organizations are driven by software. Software that is created and customized to deliver a competitive advantage. The application lifecycle is now a strategic part of business.
This document is an overview of the evolution of the application lifecycle and the importance of the core vendors in providing a sound foundation upon which to continue to build and define the application lifecycle.
Webinar presentation slides from virtualization and application lifecycle expert analyst Theresa Lanowitz, of voke, inc. and John Michelsen, founder and Chief Scientist of iTKO LISA, exploring the current and future uses of Virtualization to assist development and QA processes.
Presentation slides from SQC-UK Software & Systems Quality Conferences in London, United Kingdom.
Webcast presentation slides about the latest research on software production management
Presentation slides from the informative webinar focused on the application lifecycle 2.0: Begin With The End In Mind.
This webinar features a strategic and visionary perspective of application lifecycle 2.0 and its ongoing evolution in the enterprise. Gain insight on how to transform your enterprise application lifecycle to deliver more cohesive communication and consistent results, identify events that impact a global business and enable a customer focus.
Keynote presentation slides from the Software and Systems Quality Conference in Zurich, Switzerland.
In this Enterprise Leadership podcast Theresa Lanowitz provides some down-to-earth discussion about cloud computing as a disruptive technology, moving one step closer to pervasive utility computing.
Every household doesn't need its own energy grid. If you follow this logic, then each enterprise does not need to be in the business of creating massive infrastructure. Why not take advantage of the some of the world's largest infrastructure offered to you by Amazon.com's Web Services or Google Apps Engine? That is the view of Theresa Lanowitz, the founder of voke, a research firm focused on breakthrough technologies, such as cloud computing.
She says that while Salesforce.com has revolutionized customer relations marketing by elevating it as a platform as a service, Amazon.com and Google.com have the opportunity to share their knowledge and expertise with every enterprise. She adds, "By making their massively scalable, highly available, high-performance environment, and a solid security infrastructure available, both Amazon.com and Google.com have moved one step closer to software as a service and pervasive utility computing. As a result, companies will be able to lower the cost of doing business and to remain innovative, competitive, and profitable. Enterprises of all sizes need to focus on delivering value to the marketplace of their core competency, regardless of what it is."
In this podcast, Theresa Lanowitz discusses the following:
Join Theresa Lanowitz, analyst from voke, and Jonathan Lindo, CEO and Founder of Replay Solutions for a podcast discussion of current challenges in today's application problem resolution processes and suggestions for how application development teams can dramatically shorten the process of fixing defects to speed time-to-market. This session will give practical guidance on how your application team can:
Replay Solutions provides application problem resolution products that dramatically shorten the process of fixing defects to speed time-to-market. ReplayDIRECTOR functions like a DVR for enterprise applications - recording all inputs and events affecting your application while it is running, then replaying those steps to execute the code in exactly the same way and reproduce the error without needing to reproduce the environment the defect occurred in.
In this requirements.net exclusive podcast, Theresa discusses a rather unconventional report (titled: Fortune 500 Spending Required for IT Cost Savings”) which looks at the economy and smart moves for IT.
In this report, the voke research team makes some very interesting reminders about the fall out of the dot-com bubble bursting, and the lesson’s from IT’s reaction in 2001 and 2002.
The voke research teams make some important recommendations which tie directly to Business Analyst empowerment and investments in requirements definition as a critical element to surviving the IT downtown.
The Podcast is 40 minutes of a fact-based, fresh dialog on efficient outsourcing, IT virtualization, lifecycle management, and the importance of the BA and requirements.
Join voke's Theresa Lanowitz and Microsoft's Chuck Sterling at STAReast.
Microsoft Visual Studio Test Professional is a comprehensive software testing solution targeted at software testing practitioners. In this session you will be introduced to the powerful tools and capabilities of the solution in addressing the demands of full lifecycle software testing workloads. Come discover the possibilities and walk away with a broad understanding of Microsoft’s commitment, priorities, and solutions in addressing the requirements and demands of software testing and software test professionals.
Join voke at CA World 2013 on Wednesday, April 24th at 10:00 AM.
voke's Theresa Lanowitz will present research results on Service Virtualization business drivers and usage at leading enterprises, analyzing the opportunities for accelerating application delivery while maintaining high performance and quality.
On December 12 servicevirtualization.com is hosting an exclusive webinar with voke analyst, Theresa Lanowitz. Theresa and her team at voke recently interviewed hundreds of service virtualization users, managers and decision makers on the types of value they are receiving by modifying their application development practices.
The value users are receiving is driving innovation faster and at the same time increasing quality inside companies. The report summarizes why application development teams face moving targets and how they are overcoming pervasive connection points and code changes to deliver more without increasing resources. The survey results include quantitative numbers on:
Date: Wednesday, December 12, 2012
Time: 1-2PM Central US
Join voke's Theresa Lanowitz in Seattle on November 14, 2012 for a live preview of voke's latest research on service virtualization.
Theresa will present findings from voke's 2012 research on testing platforms. Jim will present Electric Cloud’s innovative solutions that build quality in every phase of the development lifecycle.
Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Boston on June 27, 2012. Theresa will be presenting voke's latest research on testing platforms. She will discuss the empowered QA professional in the age of the cloud and mobility. Theresa will also be moderating the knowledge cafe to wrap up the event.
Join industry analyst firm voke and HP to learn more about the benefits of lab management.
voke will share its research on lifecycle virtualization. Learn about new solutions within HP Application Lifecycle Management and Performance Center that can help you manage your lab and accelerate your testing efforts.
Wednesday 06/06/12 from 2:45 PM - 3:30 PM.
HP Discover Session information: BB2929: DevOps: lab management automation for testing in a continuous delivery environment
Join voke principal analyst Theresa Lanowitz and Wayne Ariola, VP of Strategy at Parasoft, for a 45-minute webinar that:
You'll learn how service virtualization not only provides 24/7 access to the environments needed to test, but also significantly reduces the CAPEX and OPEX associated with establishing, configuring, and maintaining test environments.
Date: Wednesday, April 25, 2012
Time: 1pm - 2pm ET
Almost daily, we see reports of software failures that harm enterprises and impact the brand, putting testing organizations and their efforts in the spotlight. Fortunately, testers are now in one of the most exciting times in the software industry’s history! Theresa Lanowitz describes how you can begin to use new technologies—cloud, virtualization, and mobility—to deliver more value to your company, enhance your career, and act as a change agent for higher quality. As organizations adopt cloud and mobile strategies, testers must be ready to deliver immediate value on these new platforms while test organizations must complement and extend their existing tools to ensure these new platforms meet the demands of the business—especially in the areas of performance and security. Theresa reports on the ways that leading organizations are using the cloud and virtualization to test over more platforms, deliver greater coverage, and find critical defects prior to production. Find out how your team can begin to use—or enhance your use of—these technologies while improving on all corners of the classic “cost, quality, schedule” triangle.
Join voke's Theresa Lanowitz at StarEast 2012 in Orlando, Florida.
voke's Theresa Lanowitz is joining Microsoft's Charles Sterling at StarEast 2012 to present the Seven Secrets of Microsoft Test Professional. The session will be live at StarEast and available online in the virtual conference. The Seven Secrets will be presented in the session titled: Software Testing Using Microsoft Visual Studio Test Professional.
Will a new generation of Lifecycle Virtualization capabilities drive the development of the next set of industry leaders?
Let's face it - today's customer has "no mercy" for a company that can't deliver the services they demand, on time and with uncompromising quality. Keeping IT costs down is no longer a competitive differentiator - it is a requirement for entering the game. Therefore the companies that win in today's economy will be the ones that can innovate and deliver new products and services to market the fastest.
Lifecycle virtualization includes the following solutions such as virtual lab management (VLM), virtualized cloud platforms, service virtualization, defect virtualization, and device virtualization. Alongside desktop and server virtualization, lifecycle virtualization serves as the third pillar in a truly virtual environment. In fact, Lanowitz believes lifecycle virtualization has the power and potential to deliver more impact to the market than both server and desktop virtualization, by finally solving age-old and classic challenges of software development and delivery.
Get visionary insights about this latest customer-based research from voke principal analyst Theresa Lanowitz in this one-hour webinar. She will be joined by ITKO "Chief Geek" and CA distinguished engineer John Michelsen who will present real world examples of how Service Virtualization allows software development teams to shave weeks or months off their time-to-market, while drastically reducing infrastructure costs and performance issues in production.
With ever-increasing adoption of cloud in the enterprise, how will IT properly take advantage of it where it can provide the most value? Join ITKO and analyst firm voke's Theresa Lanowitz, a noted expert on virtual lab infrastructure, for the latest research on where virtual lab technology is going, and how devtest clouds will impact the enterprise view of both private and public clouds.
Where: CA World 2011, Las Vegas, NV
When: November 16, 2011 at 8:30 AM
The link between software defects and business risk, including delayed time-to-market and lost customer satisfaction, is undeniable. To remain agile today and avoid quality control problems late in the cycle, requires testing be expanded beyond traditional QA testing into development.
In this live eSeminar leading industry analyst Theresa Lanowitz of voke, along with Coverity experts, will demonstrate why the key to success does not lie in adapting your current process, but in integrating development testing into your existing application or software development lifecycle.
During this informative 60-minute webinar, technology experts will explain:
Cloud computing is happening in a big way. No wonder: infrastructure-as-a-service, resource elasticity, and user self-service promises huge, visible, and fast returns.
The needs of software development and testing for scalable, flexible, compute-intensive IT infrastructure makes it an incredible candidate for the benefits of cloud computing. Whether it is vast clusters for testing, dozens of machines to run ALM tools, or the requests for “just one more box,” development and test teams are always asking for something , it is always changing, and time is of the essence.
Join us as Theresa Lanowitz, the founder of analyst firm voke, discusses the utilization of cloud resources for test and development. Theresa will share research showing how this approach can lead to lower costs, more productivity, and more predictability. Joining Theresa will be Anders Wallgren, CTO of Electric Cloud, who will show how task and workflow automation, resource management, and tool integrations allow test and development teams to effectively use a cloud infrastructure.
The world of applications is transforming and increasingly complex. The demands for new technologies like cloud & mobile, distributed global teams and lean methodologies have made it even more difficult to maintain competitive advantage and contain IT development costs.
Join HP's Matt Morgan and voke's Theresa Lanowitz as we share the results of a recent study on application modernization.
In this discussion you will hear how other global enterprises are addressing application modernization challenges:
Join voke's Theresa Lanowitz at Search Software Quality's virtual tradeshow.
New tools and solutions are delivering novel ways to solve age-old challenges and problems encountered throughout the application lifecycle. These testing solutions in the market enhance the communication between developers and testers while revolutionizing automated testing. Technologies, such as virtualization, enable testing organizations to reduce capital expenditures while improving time-to-market and decreasing test time.
Join voke founder and analyst Theresa Lanowitz and Microsoft's Brian Keller as they discuss how modern testing practices are undergoing a revolution because of new tools and supporting technologies. This presentation will also focus on:
See voke's Theresa Lanowitz live and in-person at the Star West conference in San Diego, California on 9/29/2010.
Every tester has heard “it works on my machine” from a developer, referring to a defect deemed to be non-reproducible. We all know the back-and-forth conversations and have yearned for ways to easily replicate test environment failures in the development environment. Test organizations often struggle with access to test environments that closely match production while the operations department struggles to keep up with the demand for provisioned environments. Virtual lab technology can solve these frequent, tedious, and expensive problems, delivering immediate productivity and return-on-investment. By shattering barriers between development, testing, and operations, virtual lab technology is transformational and promises to be the hub of the modern application lifecycle. Theresa Lanowitz shares the results of the “voke Market Snapshot” report on virtual lab management. This groundbreaking research is relevant, current, and something all testers and test managers need to know. Learn how to leverage virtual labs in your test organization while eliminating the age old developer-tester contention that “it works on my machine.”
voke's Theresa Lanowitz will be joining Microsoft's Dave Mendlen in the keynote at Visual Studio Live in Redmond, Washington on August 4, 2010.
Missed the event? Watch the video of Theresa's presentation today.
voke's Theresa Lanowitz is participating in TechTarget's virtual seminar about application lifecycle management.
Join noted industry analyst, voke's Theresa Lanowitz, and Electric Cloud VP Engineering Martin Van Ryswyk as they explore specific ways you can transform your software development infrastructure to cut costs yet boost productivity. Attendees will learn how not to just survive the economic downturn, but thrive.
Orlando, Florida
Performance experts discuss ways to document performance and scalability requirements, track those requirements through development and test, and measure performance across every stage of the development lifecycle. The panel concludes with a debate on how to best determine if those requirements are met prior to moving to production. This discussion gives you insight into how to:
When solving problems with enterprise applications, the first challenge is to reproduce the error. This is the basic starting point of any problem resolution process - programmers need to reproduce problems to fix their code, testers must verify and document defect reports before sending them to development, and support teams need to understand the specific details of a problem before escalating user issues. It sounds simple enough, but for enterprise applications this can be an extraordinarily complex and costly process. Re-creating the environment, re-populating the database, and generating the required load on the servers is a tedious, manual process that involves many teams. There is a clear need for corporate IT to be able to automatically reproduce any problem, from anywhere in the world, without needing to reproduce it using brute force.
Join Theresa Lanowitz, analyst from voke, and Jonathan Lindo, CEO and Founder of Replay Solutions for a discussion of current challenges in today's application problem resolution processes and suggestions for how application development teams can dramatically shorten the process of fixing defects to speed time-to-market. This session will give practical guidance on how your application team can:
Replay Solutions provides application problem resolution products that dramatically shorten the process of fixing defects to speed time-to-market. ReplayDIRECTOR functions like a DVR for enterprise applications - recording all inputs and events affecting your application while it is running, then replaying those steps to execute the code in exactly the same way and reproduce the error without needing to reproduce the environment the defect occurred in.
How Virtualization is Enabling Self-Service to Transform the Global Lifecycle
Date: Wednesday, July 23, 2008
Time: 2:00 PM Eastern; 11:00 AM Pacific
Banks have ATMs; grocery stores have self checkout; airlines have self check-in. All of these self-service approaches provide convenience for customers and deliver ROI for the companies that offer them. Self-service has appeared within the corporate environment as well. Many companies are offering self-service access to computing resources to their business constituents. This increases the ability to provide infrastructure and services more efficiently and use resources in more strategic ways to benefit the business.
Cutting edge IT services are now available through a self-service model thanks to virtualization. Virtualization lets companies pool IT resources and provide them as needed throughout the entire global lifecycle.
Join analyst Theresa Lanowitz, founder of voke Inc., for this informative session where you will learn about self-service IT and:
Learn how virtualization is enabling self-service to transform the global lifecycle!
Join virtualization and application lifecycle expert analyst Theresa Lanowitz, of voke, inc. and John Michelsen, founder and Chief Scientist of iTKO LISA, to explore the current and future uses of Virtualization to assist development and QA processes. Both market perspectives and real-world examples will be discussed.
Read More...Join virtualization and application lifecycle expert analyst Theresa Lanowitz, of voke, inc. and John Michelsen, founder and Chief Scientist of iTKO LISA, to explore the current and future uses of Virtualization to assist development and QA processes. Both market perspectives and real-world examples will be discussed.
Read More...SQC-UK Software & Systems Quality Conferences
London, United Kingdom
Join this webcast to hear:
How do you define Application Lifecycle Management?
Are you a CIO, CTO or IT manager struggling with breaking down silos within your organization?
Are you wondering how you step forward? Are you curious as to "What's Next?"
MKS invites you to join Theresa Lanowitz, Founder, voke, inc., for an informative webinar focused on the application lifecycle 2.0: Begin With The End In Mind.
Join Theresa Lanowitz, voke, Inc. and Dan Koloski, Empirix as they highlight ways to move from simply being a tester of software to an advocate for your organization’s customers.
Read More...Organizations can no longer dictate where, when, or how software is used. Workers are mobile, customers are global, and every individual has a preference as to how they want to consume software. As a result, the testing market of the future will not have one dominant vendor; rather the market will be defined by software from testing vendors that is open and integrated with a wide variety of tooling options. Testers must be able to plan for and execute as many combinations and permutations of software and hardware as possible to predict the outcome of software usage. Testing professionals are now in the strategic role of customer advocate and help deliver higher quality software throughout the enterprise by placing a laser focus on assessing the risk associated with every piece of software.
The 2012 Market Mover Array recognizes the following testing platforms vendors:
Today we view the application lifecycle as both the business of software and a market complete with solutions and services from a variety of vendors. Understanding the business of software is critical for all organizations to ensure that the software that runs the business fulfills the brand promise.
This Market Mover ArrayTM report focuses on where the ALM market is moving. Instead of looking at the past, we will focus on the future and explore vendors’ innovation and technology as well as their marketing ability.
Software has expanded its reach to become responsible for business processes, consumer purchases, transportation, communications, and devices that are always on and, in some cases, life-critical. The stakes of making sure that proper testing occurs at all levels are greater than ever. Testing is a comprehensive and critical part of the entire lifecycle. Today’s business executive must be able to guarantee working software free of defects to avoid compromising business, safety, or security.
This Market Mover Array™ report examines the history of the testing market and analyzes the vendors vying to move the market beyond the status quo.
Hewlett-Packard (HP) is in the Pivotal band of the voke Market Mover Array chart. HP’s position shows it is strong in both market leadership and technology. HP has continued to show progress and commitment to the application lifecycle market through its acquisition and partnering strategies. HP’s acquisition of Mercury in November 2006 has allowed the vendor to catapult its application lifecycle status to a higher level. The Mercury acquisition with market leading quality assurance offerings gave HP a core competency to work with as the vendor navigated the application lifecycle path.
HP is working to prove itself as an enterprise-worthy partner in the application lifecycle market. Its partnerships and acquisitions have proven to be strategic over the past 24 months. Watch for HP to deliver more value through organic growth of its offerings.