NEW VOKE RESEARCH FINDS SOFTWARE TESTING MARKET EXPANDING AS VENDORS RACE TO KEEP UP WITH MODERN TESTING NEEDS

Established and New Market Entrants Pushing Innovation and Broader Business Message on the Need for Quality in Software

San Francisco, CA. Aug 17, 2010 – voke, inc., a modern analyst firm focused on the edge of innovation, today announced the publication of a new Market Mover Array Report on Testing Platforms. Focused on innovation and ability to direct the conversation at a business level, rather than historical market share, the Testing Platforms Array highlights the underlying expansion currently occurring in the testing market, as both new and established vendors offer solutions well beyond the status quo. The report highlights the power of new technology, the cloud, and virtualization, delivering solutions to age-old complex development and testing challenges.

“The testing market is finally awakening from its long, quiet slumber,” said Theresa Lanowitz, founder of voke, inc. “Powerful new technology has emerged to simplify complex challenges related to software development and testing. From an innovation perspective, this is one of the most exciting times in the history of the testing market. Additionally, we are embarking on the early stages of convergence between embedded systems and IT.”

Lanowitz continued, “Software has expanded its reach to become responsible for business processes, consumer purchases, transportation, communications, and devices that are always on and, in some cases, life-critical.  The stakes of making sure that proper testing occurs at all levels are greater than ever. Today’s business executive must be able to guarantee working software free of defects to avoid compromising the business.”

In addition to a historical synopsis of the market, the Market Mover Array: Testing Platforms includes analysis of the following vendors, based on their innovation and technology today, as well as their marketing ability:

• HP and IBM — market share leaders with comprehensive solutions and professional services
• Microsoft and Replay Solutions — delivering innovative game-changing solutions  using the power of virtualization technology
• Coverity, Electric Cloud, and Klocwork — extending essential innovation beyond the test team
• Fanfare — offering a testing platform for embedded systems and devices
• MKS — delivering a collaborative test management environment as part of a comprehensive platform for product engineering and software development
• QMetry and TOMOS — delivering lightweight cloud alternatives for testing
• Micro Focus and Original Software — challengers to the traditional testing vendors

The voke Market Mover Array Report: Testing Platforms is available to voke’s premium research subscribers at www.vokeinc.com.  To learn more, visit www.vokeinc.com to watch voke’s ‘What Tool Should I Buy’ webcast series. This provocative series of on-demand webcasts features conversations with voke analysts and technology vendors discussing the latest tools and how to justify the purchase of new solutions.

About voke

Founded in 2006, voke, inc. represents a new model in thought leadership based on fluid collaboration, discussion, and real-time interactions to deliver strategic advice in technology markets.  By communicating, collaborating, and understanding the impact technology has on the world around us, voke delivers market analysis, trend observation, and insight.  Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo.  For more information about voke, visit www.vokeinc.com.

voke’s research subscriptions are available for the enterprise, technology vendors, press,  professional services organizations, financial analysts and venture capital teams. Visit www.vokeinc.com to subscribe.

Press Contact

Zenobia Godschalk, zenobia@zagcommunications.com, 678.799.8279