Presentation slides from STAREAST 2007: Theresa Lanowitz, voke, Inc. and Dan Koloski, Empirix highlight ways to move from simply being a tester of software to an advocate for your organization’s customers.

Test managers constantly lament that few outside their group understand or care much about the value they provide and consistently deliver. Unfortunately, they are often correct. The lack of visibility and understanding of the test team’s contribution can lead to restricted budgets, fewer resources, tighter timelines, and ultimately, lower group productivity. Join Theresa Lanowitz and Dan Koloski as they highlight ways to move from simply being a tester of software to an advocate for your organization’s customers. Learn how to effectively and concisely communicate with key stakeholders in your organization to ensure that they understand the value and role of the testing group. With effective and concise communication, the testing group will be perceived as more strategically important and integral to the success of every project.

• Strategies for communicating complex data
• Ensure your communications give you the visibility you need
• How to create testing evangelists within your organization

Make no mistake, the application lifecycle market is real, in turmoil, and critical to the success of every enterprise - globally.  Without the products and solutions being offered in the application lifecycle market, enterprise IT organizations are relegated to technology controlling their destiny.  The practice of allowing technology to control the destiny of business is fraught with peril.  True focus on the application lifecycle and its integrated roles, responsibilities, and technology will continue to evolve and support the business. The application lifecycle ecosystem catalogs and analyzes the software suppliers in the market.  Use this document as a way to evaluate potential partners for your own application lifecycle ecosystem.  This document is virtual and updates are triggered by market events.  Suppliers to the ecosystem will be added on a regular basis. Version 1.5 continues to build out the Application Lifecycle Continuum with Empirix placed in the “Contender” position.

The message of "it's more than tools"has been prevalent for quite some time.Most enterprises and softwaresuppliers, however, remained steadfastin their focus on technology. In an erawhere expenditure, return oninvestment and customer satisfactionare paramount, a much greaterimportance is now being placed onoverall IT lifecycle management (ITLM).In this Executive Brief, we examine whyITLM should be a guiding principal forenterprise IT, and offer practical adviceon ITLM strategy and adoption.

Make no mistake, the application lifecycle market is real, in turmoil, and critical to the success of every enterprise - globally.  Without the products and solutions being offered in the application lifecycle market, enterprise IT organizations are relegated to technology controlling their destiny.  The practice of allowing technology to control the destiny of business is fraught with peril.  True focus on the application lifecycle and its integrated roles, responsibilities, and technology will continue to evolve and support the business. The application lifecycle ecosystem catalogs and analyzes the software suppliers in the market.  Use this document as a way to evaluate potential partners for your own application lifecycle ecosystem.  This document is virtual and updates are triggered by market events.  Suppliers to the ecosystem will be added on a regular basis.

This analysis is provided as historical reference for Mercury.  The analysis was conducted prior to the announcement of HP’s intent to acquire Mercury.  Please see the voke First Impressions analysis of the acquisition announcement.  The Mercury segment of the Application Lifecycle Ecosystem will be updated once the intended HP acquisition is completed.