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About Theresa Lanowitz

Theresa LanowitzTheresa Lanowitz, Founder of voke, inc. is recognized worldwide as a strategic thinker and market influencer in application lifecycle, virtualization and convergence markets.

With over 25 years of experience, Theresa has been associated with some of the most breakthrough technology and products of their time.

From 1999 through 2006, Theresa was a research analyst with Gartner. During her tenure with Gartner, Theresa pioneered the application quality ecosystem, championed the application security space, and consistently identified new and emerging companies to watch. As the lead industry analyst for billion dollar plus enterprise software companies such as Mercury, Compuware, Rational and a host of others, Theresa developed marketing and launch strategies, corporate and product messaging, and identified partnering and acquisition opportunities.

Theresa has been a trusted advisor to some of the largest software companies in the industry. Her marketing and positioning expertise has been invaluable in the successful launches of major enterprise software initiatives, products, and services. At Gartner, Theresa was the founder, creator, and chairperson of the highly successful Application Development conference.

Theresa is a founding member of AppSIC (the Application Security Industry Consortium), a member of the German ComputerWoche.de "Expert Panel on Quality IT Practices" and is recognized one of the world's most influential virtualization bloggers by Utilizer. Theresa is widely quoted by the media and is highly sought as a public speaker and marketing strategist.

Theresa's professional career began with McDonnell Douglas (now Boeing) where she worked on the C-17 transport plane. While at Borland Software, Theresa shipped the ground breaking Java development tool JBuilder. Theresa also played instrumental roles at Taligent in the areas of product management and international marketing. At Sun Microsystems, Theresa was responsible for the strategic marketing of the Jini project — a precursor to the emerging convergence market.

Theresa is a visionary in the areas of convergence, virtualization, and cloud computing and is passionate about seeing emerging technologies used to enhance the quality in the global community.

Theresa holds a Bachelor of Science in Computer Science and Mathematics from the University of Pittsburgh, Pittsburgh, Pennsylvania.

About Lisa Dronzek

Lisa_Dronzek_01Lisa Dronzek, co-founder and Chief Operating Officer of voke, is recognized in the business world as someone who ferociously tackles problems and delivers results. Lisa leads voke’s research and data analysis efforts to provide compelling industry data. Lisa is a passionate champion of quality. Lisa identified the Agile Dilemma in 2012 and her Cost of Rework research explains why Agile development costs are out of control.

Lisa brings over 15 years of management experience in the software industry to voke. Lisa's background includes positions with industry giants IBM, Apple and Adobe as well as leading edge start-ups such as Taligent (Apple, IBM, and HP joint venture), Managemark, Clearwater Networks, Perfect Commerce, and Portal.

Lisa is a technology pioneer and has delivered revolutionary technology implementations such as the first extranet at Adobe for printing and localization partners. At Managemark, she led the entire lifecycle team to deliver the industry's first SaaS implementation, Quicken Expensable.com. During Lisa's tenure in the high tech world, she managed process improvement projects, full product lifecycle teams, build and release teams, quality assurance teams, and PMO offices.

As COO of voke, Lisa manages the business and brings practical and in-depth knowledge of the issues facing enterprise IT organizations and the line of business.

Lisa earned a Bachelor of Science degree in Management from Purdue University, West Lafayette, Indiana.

Continuing education includes:

  • Certificate in Project and Program Management from the University of California Santa Cruz, Santa Cruz, California
  • Stephen Covey's The 7 Habits of Highly Successful People
  • CMM (Capability Maturity Model), A Practical Series, from the University of California Santa Cruz, Santa Cruz, California